Exhibition stands
New reality for exhibitions
The use of AR allows not only to draw attention to the stand or the company's products but also to solve a number of problems that regularly arise before exhibitors. The main one is the impossibility of delivering an exhibit to the exhibition site. For example, due to the complexity of its transportation and exhibiting (antiques, art, exhibits from far-abroad countries), large dimensions (turbines, structural elements, architectural projects), high cost (exclusive and fragile goods, for example, expensive chandeliers) as well as if the product is made for order and is shown only in a paper catalog or video model.
The second key problem that AR technologies solves is the limited exhibition space. AR allows you to place an unlimited number of objects in an area equal to or less than that required to accommodate a single real-life object. You need to understand that an object in augmented reality is not necessarily a static 3D model. You can interact with it like a real one - reproduce mechanical actions (open doors, start processes and etc.). Moreover, you can overlay additional information on top of the virtual object, such as specification, video, explanations and other.
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