INTERESTING The North Face is a company specializing on the production of sportswear, mountain apparel and hiking equipment, it has offered its customers the opportunity to stroll through Yosemite National Park - of course, in virtual reality and in their brand clothing. Merrell's Solution: to support the launch of new trekking boots on the market, the company made a VR-app and put an interactive stage in one of the shopping malls. Volvo's Solution: to collect pre-orders for the luxury Volvo XC 90, the company ran a virtual test drive. To do this it created an application and branded VR glasses based on Google Cardboard. |
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