Marketing / Sales
Deep emotional impact for motivation to make a purchase of a product or service
Virtual reality helmets have proven to be indispensable in situations where it is necessary to visually demonstrate technologically complex processes, optimize the costs of corporate training, motivate people to buy expensive goods and reduce net cost of holding field press conferences, presentations and test drives.
But the main property of VR for marketing is a deep emotional impact on everyone who immerses in the created reality.
The biopharmaceutical company was able to inform health care professionals with the help of virtual reality technology, as well as patients from group of risk about possible pathologies of the cardiovascular system and the role of the manufactured drug in the treatment and secondary prevention of this pathology.
The biopharmaceutical company was able to inform health care professionals with the help of virtual reality technology, as well as patients from group of risk about possible pathologies of the cardiovascular system and the role of the manufactured drug in the treatment and secondary prevention of this pathology.
| INTERESTING The North Face is a company specializing on the production of sportswear, mountain apparel and hiking equipment, it has offered its customers the opportunity to stroll through Yosemite National Park - of course, in virtual reality and in their brand clothing. Merrell's Solution: to support the launch of new trekking boots on the market, the company made a VR-app and put an interactive stage in one of the shopping malls. Volvo's Solution: to collect pre-orders for the luxury Volvo XC 90, the company ran a virtual test drive. To do this it created an application and branded VR glasses based on Google Cardboard. |
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