PACKAGING
Teach your product to speak
| Smart packaging connects the physical and digital worlds. It creates digital communication between producer, seller and consumer. You can personalize all offered products thereby enhancing the brand perception. |
Brand loyalty and product connection is the most important part of marketing success. Augmented reality presents product and packaging in an engaging and informative way that helps build trust and engagement.
It has never been easier to live up a package or provide for much more product information by adding video and animation capabilities to the package - just for fun or for getting more information about nutrition / diet. The possibilities are endless for any type of product.
Another great benefit of using a diverse AR experience is that it provides for companies with value information about personal preferences of separate consumers. Brands can use technology to ask customers about their likes and dislikes.
| INTERESTING Manufacturers such as Jack Daniel Distillery's, Coca-Cola, Bombay Sapphire, Nestle and many others are already make full use of augmented reality technologies. Augmented reality allows brands to add elements to their packaging that are not visible at first glance in addition to creating engaging immersive entertainment. Traditional packaging limits the amount of information available for transmission which is highly dependent on the size of the package. AR allows brands to tell the story of a product (as Jack Daniel's did) and engage the consumer who is still in the process of making a purchase decision. AR has the potential to revolutionize the unboxing process in e-commerce. Even when packaging looks simple outside it can contain AR content inside and attract customers with an immersive experience. |
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