Smart packaging connects the physical and digital worlds. It creates digital communication between producer, seller and consumer. You can personalize all offered products thereby enhancing the brand perception. |
INTERESTING Manufacturers such as Jack Daniel Distillery's, Coca-Cola, Bombay Sapphire, Nestle and many others are already make full use of augmented reality technologies. Augmented reality allows brands to add elements to their packaging that are not visible at first glance in addition to creating engaging immersive entertainment. Traditional packaging limits the amount of information available for transmission which is highly dependent on the size of the package. AR allows brands to tell the story of a product (as Jack Daniel's did) and engage the consumer who is still in the process of making a purchase decision. AR has the potential to revolutionize the unboxing process in e-commerce. Even when packaging looks simple outside it can contain AR content inside and attract customers with an immersive experience. |
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